[ulp id=’1qNtq6I1R76cwOyy’]
What Is A Rock Ash® Home Builder Lead Generation Site?
It’s a powerful website that is optimally designed to capture contact information and building intentions of prospects possibly interested in building or buying a newly-built home.
A Lead Generation Site is NOT a replacement for your company website, but a separate website that acts as an additional tool in your marketing arsenal that’s 100% focused on capturing buyer leads and that’s its sole purpose, and it does it well.
It does it well because these sites are strategically architected around how buyers think and utilize the internet to make home building decisions today. The strategy utilizes content to educate, entice, and capture prospective buyers in all stages of the home building process, but puts a strong emphasis on capturing buyers early on the minute they start researching home building.
The goal is to be the first home builder to make contact with them so you can nurture a lasting relationship and ultimately build them a home.
How Well Do Rock Ash Lead Generation Sites Work?
Very Well!
0
%
Rock Ash Lead Generation Sites
0
%
Building Professional Websites
*The research was conducted March 10-15, 2019.
What Makes Our Lead Generation Sites So Powerful?
Three Big Reasons and they are:
Reason One: Branded as a Useful Informational Website
Our Lead Generation Sites are NOT branded to look like your company website. Instead, they are branded as informational sites, solely dedicated to publishing useful, educationally based “how to” home building information for your geographic area.
Why is this so important? Click the right arrow and find out.
If such a site was branded to look like a company website, prospects are less likely to respond due to the fear of being “sold,” or the preconceived notion that they will find nothing but a marketing message as opposed to informative content.
On the other hand, prospects have no problem leaving their information on a non-builder branded informational site geared toward learning about home building, especially if it’s focused on your market.
Scroll down the page for Reason Two.
Reason Two: Includes a Lead Magnet Prospects Want & Need
A lead magnet is something prospective buyers want and will gladly trade their contact information and home building intentions for that something.
The lead magnet is an informative 73 page Home Building Guide that details the home building process from start to finish.
To make the Guide more desirable, we’ll customize or localize the cover to match your marketplace, and we’ll designate you (or whoever you wish) as the author. Plus, we’ll provide you the electronic file, which will give you the ability to make additional edits if you desire.
Why is having Home Building Guide lead magnet important? Click the right arrow and find out…
Home building prospects have an invested interest in learning as much as possible about the home building process since it’s likely the most significant purchase they will make in their lifetime. And they typically start the education process 6 to 8 months before contacting a builder.
To take advantage of their desire to get educated, entice them with an educational localized Home Building Guide in exchange for their lead details.
What lead details will you get? Click the right arrow and find out…
The lead details you’ll get from prospects include their name, email address, phone, price range, where they’re interested in building, and if they own land or not, along with their time frame for building.
You know what’s cool about this? Click the right arrow to find out…
With this information you can proactively start the process of following-up with them and establish a trusting relationship.
Plus, once your prospect has the Guide, they will love it. They will find the content practical, detailed, and useful.
And the content will start to position you as the local expert/authority (since we’ll make you the author), and encourage the readers to contact you throughout their information-gathering process—which you’ll love and benefit from, making this all that much better.
Scroll down the page for Reason Three.
Reason Three: Optimally Designed to Capture Leads
Rock Ash Lead Generation Website is optimally designed to capture leads, unlike most company websites.
What makes these sites so optimal for capturing leads? Click the right arrow and learn more.
Every element on the site has been tested and strategically placed on the page, allowing you the best opportunity in capturing leads. We accomplished this through extensive eye tracking testing—meaning where do people look first on a website, and what is appealing to them (i.e., content, color, imagery, font selection, and size, etc.). We then tweaked the design based on key findings.
The hero shot is also important. Click the right arrow to find out why.
Prospects will find a hero shot of the free localized Home Building Guide. The hero shot helps increase the perceived value of the guide, making it that much more irresistible.
And the copy is influential, so click the right arrow and learn more.
The copy on the website is written in a direct response style that strategically persuades and influences prospects to fill out the form, while educating them at the same time.
Also, testimonials are used to create a sense of social proof that downloading the guide is the right thing to do.
The optimized squeeze form plays a big part in getting leads. See why by clicking the right arrow.
Prospects will find an optimized squeeze-form. Meaning that, every single element included on the form has been carefully thought out and tested to squeeze as much information as possible out of the prospect without them abandoning the process of filling out the form.
The three-step form is highly strategic in getting responses. Click the right arrow and see why.
We broke it into three steps to get the prospect psychologically “committed” to fill out the form. You see, with the first step of the form, we only ask for the prospect’s name and email address. We did this because we know that the less information you ask for, the more likely they’ll complete the form.
Getting a commitment at the beginning from the prospect is the key. See why by clicking the right arrow.
And since they have “committed” by completing step one, they will complete the second and third step, which asks for specific information regarding their home building intentions, including when they want to build, the type of home they’re interested in building, the price range, and phone number.
Steps to Getting Leads, Selling More Homes, & Increasing Revenue
So How Does it Work?
Launch
Launch a Rock Ash Lead Generation Site for your marketplace.
Promote
Drive prospects to your new Lead Generation Site. To do this, promote your new site on a regular basis:
Here’s a few ideas for promoting your new site:
- Promote on your company website
- On your Facebook page
- On Houzz and Pinterest
- In email
- Facebook and Google Ads
- Traditional ads (newspaper, home magazines, etc.)
- Promote on flyers and stationary
- Search engine optimization
- Home building seminars
- Press releases
Capture
Capture prospective buyer leads once you start driving prospects to your new site.
Follow-up
Ensure that you follow-up with each lead, and nurture a trusting relationship. Get to know them, and meet with them personally. Be patient. Stay in touch on a monthly basis.
Profit
Turn your trusting relationships you develop into contracts and build more homes and increase revenue as a result.
The Latest Technology and Mobile Responsive
Our Rock Ash Lead Generation sites use the latest technology to ensure your site is fully responsive and mobile friendly, meaning not only will your site look good on standard computers, but also on phones and tablets. Once your lead generation site is launched, we’ll also continuously update you site making sure it’s up-to-date with the latest coding and functionality giving you an ongoing edge.
[show-testimonials alias=”Lead Generation”]
[sta_anchor id=”how”]
Here's What's Included
At Rock Ash we offer a Lead Generation Site that is robust and includes everything you need for a strong web presence that allows you to be generate buyer leads online, all at the most affordable and advantageous pricing you’ll find anywhere – guaranteed.
Lead Generation Site Plan
Only $129
Every 30 Days
- Simple Pay-as-you-go PricingOne simple pay-as-you-go price (every 30 days) covers everything you get, and that’s about as simple as you can get.
- No ContractsAt Rock Ash we don’t require you to sign a contract or hold you hostage to a contract. We offer simple terms that pull no punches or sneaky trickery like so many companies do – that’s just not our style.
- No Upfront CostWe charge no upfront fees at all.
- Easy CancellationWe don’t want you to leave, but if you need to, we won’t make it difficult for you. Our cancellation process is transparent, and we won’t make you jump through crazy hoops as other companies do.
- Responsive DesignYour website will respond and adapt to any screen size including phones, tablets, desktops or laptops.
- Password Protected Back OfficeYou’ll have password access to your Back Office where you can manage leads, download leads, etc. You’ll also be emailed when a lead is generated.
- Free Domain Name or Use Your OwnYour site comes with one free domain name.
- Secure Website Hosting Your website comes with reliable 99.9% uptime, secure and fast hosting.
- Website SecurityWe take measures to block your site from malware, spam, and viruses.
- Daily BackupsWe backup your site once per day for safety precautions.
- Code UpdatesWe’ll always be updating your Lead Generation Site, so it has the latest coding relevant to today’s technology.
- Award Winning SupportWe stand firmly behind our service, so whenever you need us, we’ll be there. Contact our award winning clients support team seven days a week and we’ll help you out.
- Search Engine SubmissionOnce your site is live on the Internet, we submit it to the top search engines, so your site gets indexed as fast as possible allowing local searchers to find your site.
[sta_anchor id=”preview”]
Get Started
Currently we’re taking reservations for our July 1, 2019 launch.
We expect demand to be high, so please complete the simple form below to reserve a reservation.
About Our Psychological Clinic
Mattis ipsum dolor sit amet, vesena tomosi elit. Ut elit tellus, luctus nec kesa , pulvinar dapibus edworad elit quam, iaculis sed semper sit amet, sollicitudin vitae nibh moresa at magna eu augue semper euismod. Fusce commodo molestie luctus donec mollis nulla ipsum, vitae faucibus dui dapibus at fareras ullamcorper eget ipsum vel volutpat hasellus rhoncus in sapien tincidunt mollis. Sed elit quam, iaculis sed semper sit amet, sollicitudin vitae nibh.
Domestic Violence Therapy
Mattis ipsum dolor sit amet, vesena tomosi elit. Ut elit tellus, luctus nec kesa , pulvinar dapibus edworad elit quam, iaculis sed semper sit amet, sollicitudin vitae nibh moresa at magna eu augue semper.
We Will Help You
Quisque a malesuada tortor, in vulputate nibh. Sed ac nisi ac risus sodales feugiat non nec est. Quisque pellentesque pulvinar libero, non varius tortor suscipit et.
Anxiety Disorder
Aenean ligula nisi, vulputate id tempor in, faucibus tempor ligula. Sed ultrices urna massa, nec dictum nis.
Panic Disorder
Donec in quam elit. Sed efficitur nunc in nisl sodales, luctus pulvinar eros facilisis. Maecenas tincidunt eros.
Obsessive Disorder
Quisque aliquam, nulla id semper consectetur, justo augue consequat magna, at viverra erat dui quis sem.
Posttraumatic Stress
Duis eu magna ac velit ultrices sollicitudin ac in mauris. Etiam tempus, nisi eget vestibulum mattis.
An Awesome Team of Psychologist and Psychiatrist
Maecenas non placerat lacus. Praesent posuere, lorem sit amet varius commodo, sapien orci vestibulum quam, eu volutpat tellus tortor in quam.
Group Therapy
Mattis ipsum dolor sit amet, vesena tomosi elit. Ut elit tellus, luctus nec kesa , pulvinar dapibus edworad elit quam, iaculis sed semper sit amet, sollicitudin vitae nibh moresa at magna eu augue semper.
What Our Patients Say
Integer purus velit, aliquet et ex sed, dictum pretium ante. Phasellus fermentum sapien nibh, semper egestas.
Quisque dignissim leo sit amet risus dapibus ultrices. Praesent non felis cursus, consequat mauris vitae, mattis dolor. Vestibulum a arcu ut mauris fermentum mollis non ut nulla.
Rick James
Business Owner
Fusce blandit sed diam ut consectetur. Nunc suscipit placerat sem pulvinar tincidunt. Suspendisse eu lacus non nisl egestas sollicitudin sit amet nec ipsum. Morbi ac ultrices metus lorem.
James Jordan
Janitor
Quisque dignissim leo sit amet risus dapibus ultrices. Praesent non felis cursus, consequat mauris vitae, mattis dolor. Vestibulum a arcu ut mauris fermentum mollis non ut nulla.
Brad Gray
Teacher
Ready to Get Started?
Mattis ipsum dolor lorem ipsum sit amet, vesena tomosi elit. Ut elit tellus, luctus nec kesa , pulvinar dapibus edworad elit quam, iaculis sed semper sit amet, sollicitudin vitae nibh moresa at magna eu augue semper.